Frequently Asked Questions

I am based out of Halifax, NS (Canada), but I am comfortable working remotely in any North American timezone.

I focus on B2B tech content across the funnel—blogs, whitepapers, case studies, website and landing page copy, email campaigns, and sales enablement materials. My greatest strength is in blogs and longer-form content, because I genuinely love to write and enjoy bringing a more literary or academic twist to storytelling, even in technical contexts. At the same time, I’ve learned how to adapt my style to different audiences, ensuring that every piece balances depth and clarity while resonating with the readers who need it most.

I approach marketing as a writer first. That means I care about whether the content is clear, structured, and actually says something meaningful—not just whether it fills a content slot. I’m also drawn to technical, complex domains where accuracy and credibility matter, and where the audience can tell the difference between real understanding and surface-level messaging.

I’m incredibly flexible and open to feedback, critique, and pushback, but I’ll also ardently fight for my word choices when I believe they serve the content best. I see the back-and-forth as essential—writing doesn’t exist in a silo, and a thoughtful, efficient review cycle is what creates the strongest content. I’m used to balancing input from multiple stakeholders, finding the throughline between perspectives, and iterating quickly to ensure every piece hits its mark while staying true to the story it needs to tell.

I start by having conversations or informal interviews with the people closest to the product—product managers, engineers, and sales—where I make a point of asking the trickier, harder questions to really understand the nuances. I take what I learn from those discussions, supplement it with deeper research, and use it to draft content. Then I circle back to the experts to confirm I’ve captured things accurately and clearly. My goal is always not just to understand what a product does, but why it matters and how it fits into the bigger picture—and I’m comfortable doing this even without a STEM background, because I can quickly learn complex concepts and translate them into clear, compelling content.

I’m incredibly flexible and have adapted my content workflow to work smoothly with a wide range of teams and processes. That said, I generally prefer strong initial alignment through creative briefs or kickoff discussions before diving in—setting clear goals and messaging upfront makes drafting far more efficient. My process usually involves research, outlining, drafting, and iteration, with feedback and input from key stakeholders woven in along the way. Even in an AI-skeptical environment, I see real value in using it for brainstorming, fact-checking, or generating ideas—but I always verify and supplement its output with my own research. Used thoughtfully, it can be a powerful springboard for creating accurate, clear, and compelling content.